Upfront 2020 Recommendation: Updates on Data and Analytics Should Be Entertaining

By The Myers Report Archives
Cover image for  article: Upfront 2020 Recommendation: Updates on Data and Analytics Should Be Entertaining

Reading the trades and looking at the investments that have been made over the past few years by advertising agency holding companies, you'd think that TV media planning and buying decision-makers would derive value from TV networks' Upfronts reports and insights on data and addressability plans. That's not always the case, according to The Myers Report Annual Upfront/NewFront Study 2019.

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