Forty percent of media agency professionals believe that Upfront events have a direct impact on their decision to increase their overall TV media investment, according to The Myers Report 2019 Upfronts/NewFronts Study. And 80 percent of media buyers and members of the investment team at agencies surveyed say the Upfront negotiating process provides a valuable business solution for their companies and clients.
Upfront Business Models Need to Change, Say 70 Percent of Media Directors
![Upfront Business Models Need to Change, Say 70 Percent of Media Directors](/media/articles/2019_UpFront_NewFront_Study_Cover_Page_003_S9dWd14.png.550x380_q85_box-198%2C79%2C1699%2C1122_crop.png.webp)