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Advertising Industry Longs for Changes to Upfronts/NewFronts – Part 1

Advertising Industry Longs for Changes to Upfronts/NewFronts – Part 1

Author

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Jeff Minsky

Publish date

October 04, 2019

Channel

The Myers Report
11 8

The annual migration to New York for the NewFronts and Upfronts does make a positive impact, according to The Myers Report 2019 Upfronts/NewFronts Study. A full 75 percent of respondents agree that both the Upfronts and NewFronts provide important business solutions. Even so, about 70 percent think that the related media buying process is outdated — and a significant number of respondents confirmed that fewer clients made the trek to the events this year.

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Jeff Minsky

Jeff Minsky is editor of and lead industry analyst for The Myers Report at MyersBizNet. He also writes the Village Soapbox and But Wait,That's Not All ... columns for MediaVillage. He is a multi-award-winning advertising and digital media pioneer, innova… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

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    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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    Watch, Listen & learn
    Watch, Listen & learn

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