The drumbeat of excitement pulsating through the Croisette in June is always accompanied by some of the world's greatest musical acts. The Cannes Lions 2023 did not disappoint. From Lizzo to the Foo Fighters to an exciting performance by A$AP Rocky (hyped by Rihanna), the universality of music galvanized delegates hailing from Sao Paulo to Shanghai to San Francisco.
Music, more specifically music videos, are one of the strongest couriers of culture, as they ignite memory and emotion and allow fans to see themselves on screen. During Cannes I had an opportunity to visit the Vevo cabana on the Croisette to interview Rob Christensen, SVP, U.S. Sales & Global Distribution and Aneessa Steilen, VP Media & Distribution Marketing. We discussed how Vevo, the "Home of Music Television," is bringing pop culture into homes across the globe as the world's largest FAST (free ad-supported streaming television) network.