In 1979 then-President Carter initiated what was called Black Music Month. Distinct from the celebration of Black History Month in February, the motivation was to focus attention on the singular achievement of Black artists and the Black music tradition. In 2009 President Obama reinforced the cultural significance of the celebration, stating: "We honor the artists who, through this music, bring us together, show us a true reflection of ourselves, and inspire us to reach for the harmony that lies beyond our toughest struggles." That fitting proclamation not only enshrined the month but connected the Black American musical tradition to our nation's cultural zeitgeist. There couldn't be a better time for Vevo to introduce its Afro Pulse platform, a spotlight on the richness of Black music.
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