Vevo's 2024 NewFront Gathering Lets the Music Play…and Play Some More

The Big Message There39s a channel running on Vevo for every musical genre every musicminded viewer and every advertiser out to reach a particular audience audiences inside underrepresented communities included quotWe39re living deeper into one of the great passion points of entertainment music videosquot explained Rob Christensen the venture39s Executive Vice President Global Sales quotWhen fans watch music they equally watch your brand They are engaged viewers because music videos deeply resonate with them influence them and display the people and stories that reflect the world around themquotHosts Christensen paired up with US Sales Vice President Melissa Sofo Both kept their remarks short and factoid focused quotWe39ll speak less so you can watch more musicquot Christensen addedWhat Worked The emphasis on music genres showcased roundtheclock on Vevo39s channel assortment as well as the ability to spotlight trends on the rise from Afrobeats to Regional Mexican picking up three billion views last yearWhat Also Worked Brown39s miniconcert more intimate and personable than usual Backed by a trio of musicians playing violin acoustic guitar and keyboards Brown39s energetic voice and easygoing if often salty on language manner had the audience grooving to such songs as quotI Like Country Musicquot quotBury Me In Georgiaquot quotI Love Itquot and quotHeavenquotWhat Can Work Here A minute or two spotlighting an advertiser39s campaign how inventive it was and how it turned out Ad industry attendees are hungry for that kind of takeaway What39s more in Vevo39s surroundings you can make the case musically live on stage or through a videoData Points With a catalog of nearly one million music videos Vevo39s channels are watched by more than 33 million people every day Collectively these adsupported channels are available to 88 percent of all US smart TV households Seventy percent of the top 100 Vevo music acts come from underrepresented communities Brown39s performance and storycentric videos have racked up more than 25 billion Vevo views so farNews Over the next few months Vevo will invite specific advertisers and brands to sponsor videos of specific artists on a categoryexclusive basis The agreements will cover messages placed near an artist39s archived videos and new material In some cases based on the artist sponsor campaigns will cover multiple music video channels Also look for more smart TV products and multichannel bundles to launch multiple Vevo networks over the summerBonus Points Brown39s soulful rendition of the Ray Charles classic tune quotGeorgiaquot with solo keyboard accompaniment If you couldn39t be at Webster Hall to see him sing live or watch by livestream you39ll get another chance May 16 when for the second straight year Prime Video presents the annual Academy of Country Music Awards live from Frisco Texas Brown is nominated in several categories including Entertainer of the Year At Vevo39s afterparty reception we found one more nominee for best NewFront appetizer of 2024 Fanfare please mushroom maki rollsParting Words quotNow is the time for us to double down on the value we can add to advertisers positioning them alongside the biggest cultural moments and artistsquot Melissa Sofo Vevo39s Vice President of US SalesquotThis is awkward as hell and I39m glad to be hereamp8230There39s that fly Come on overquot Kane BrownClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Vevo's 2024 NewFront Gathering Lets the Music Play…and Play Some More

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Simon Applebaum

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Vevo's 2024 NewFront Gathering Lets the Music Play…and Play Some More

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