The smart TV product/multichannel bundle platform/music video-centric programmer Vevo launched several years ago continues to grab an increasing share of TV viewership and advertising support. Vevo used its 2023 NewFronts event May 4 to deliver an in-person update on that climb, as well as reiterate a commitment to expanded multicultural diversity in its content catalogue. All that and a full-tilt performance from superstar singer/rapper J Balvin happened inside Sony Hall, the underground concert venue next to the Paramount Hotel on W. 46th St.
Vevo's NewFront Event Celebrates Music, Diversity and New Opportunities for Brands
