VH1 hit Single Ladies: The Young and the Thirsty - DailyTRA

Cable networks are finding success with original programming VH1 successfully launched Singles Ladies a multicultural Sex in the City with a dash of Housewives The May 30th premiere scored well ranking fifth among cable for the night Off to a good start the program has already been renewed by VH1Other than plain old ordinary ratings what do we know about the Single Ladies audience Enter TRA Want to know the answer to the question amp8220What do my viewers buyamp8221 TRA quickly profiles the Purchaser Rating Pointsamp8482 of a new showThe TRA StoryFinderamp8482 ranker of the top CPG categories reveals Single Ladies viewers are strong purchasers of SpiritsLiquor Energy Drinks TeaCoffee Bottled Water and Soft DrinksTRAamp8217s Purchaser Ratings Pointsamp8482 represents actual viewing among a purchase target Beverage brands have a treasure trove of Purchaser Rating Pointsamp8482 with Single LadiesThe demographics characteristics of the Singles Ladies tuning audience mirror the program Very strong for AfricanAmericans Hispanics young female demos movie goers and eating outFor automotive brands the Single Ladies audience skews heavily to Asian Brands small midsized cars and more expensive vehiclesTRA marketer clients find much higher ROI TV by shifting media plans towards purchasers rather than just demographics At the recent June ARF conference MARS revealed as a result of a focus on purchasers amp8220Mars has achieved a portfolio increase in ROI versus year ago of 25 in one category and 35 in a second categoryamp8221 Connecting categories and brands with the right shows that resonate with an audience is powerful As Single Girls demonstrates quickly finding the purchase profile of a program is significant for both advertiser and media sellerFor more information please visit us at wwwtraglobalcomblog or send an email to dailytratraglobalcom

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VH1 hit Single Ladies: The Young and the Thirsty - DailyTRA

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VH1 hit Single Ladies: The Young and the Thirsty - DailyTRA

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