Jim is among the senior television executives who oversaw the business throughout the extraordinary second half of the 20th century and continues to be influential today. After many years in sales at the NBC Today and Tonight Shows, he joined CBS, where he was elevated to president, CBS TV Network and Sr. Executive VP/COO for the CBS Broadcast Group. He was an investor in and chairman of John Blair Communications and Managing Director for the investment banking firm Veronis, Suhler and Stevenson. As a consultant Jim has advised and redirected strategy for many start-ups and early stage digital media companies.

Watch this video with: Jim Rosenfield, Sr.

On June 6, Simulmedia’s Dave Morgan and Jack Myers hosted a dinner for 30 Media Legends, honoring advertising and media executives who played a major role in creating today’s media business. We asked them to look back and look forward in this series of videos.

Jim Rosenfield Sr