The viewers of 60 minutes, one of the longest running top programs on television, enjoy watching movies too. Movie advertisers wanting to catch the attention of potential movie goers should know this information in order to spend their advertising dollars on The Right Audience™. By changing their media plans to more efficiently find their audience – those who will likely purchase their products - advertisers will eliminate wasteful spending and increase revenues. To learn more about TRA’s Media TRAnalytics®, please visit