Is Virtual Reality (VR) and Augmented Reality (AR) the new frontier of storytelling? As the technology continues to gain mass appeal, explore how marketers can leverage this new creative canvas to deliver unique multisensory experiences for consumers. Issue 1 includes unique behavioral data from Bloomberg Intelligence and MEC Consumer Pulse.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.