Ten years ago, Joe Marchese and I collaborated on a special edition of MEDIA magazine exploring a single question: Was advertising a mistake? The idea was that the ad model that emerged after World War II was based on a scarcity of media that, increasingly, no longer existed -- and that a new model needed to emerge based on a new form of scarcity: the time and attention people spend with media.
Want to Find Out What You/r Really Worth?
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