First-of-its-Kind Digital Experience Supports Teen Mental Health Through Roblox Gameplay

The Love Your Mind World was designed in collaboration with dentsu and developer studio The Gang and includes audio and video from Headspace The experience offers valuable educational resources for teens the majority of Roblox users ages 1317 72 agree it39s very or extremely important for them to actively take care of their mental wellbeing but more than half 55 say they have no knowledge to a moderate amount of knowledge about how to do it according to a Roblox Research Panel fielded September 2024amp8220This experience will help equip teens with tools to understand and express their emotions and learn important coping mechanisms in a fun interactive wayamp8221 said James Ashworth MD interim chair Department of Psychiatry medical director of psychiatric services Huntsman Mental Health Institute amp8220We are meeting teens where they are and connecting them with valuable information in a way that seamlessly ties into the game experienceamp8221Features of the Love Your Mind World includeThree interactive zones or amp8220obbiesamp8221 for users to practice positive mental health strategies through engaging quests and gameplay elements developed with experts from Huntsman Mental Health Institute The Friendship Forest obby now available helps teens see that asking for help is a sign of strength Two additional obbies Mindfulness Mountain and Labyrinth of Light will debut throughout MarchFive custom digital fashion items or amp8220UGCamp8221 wearables usergenerated creations for Roblox avatars that can be claimed by completing different quests within the experience The items were developed by dentsu and The Gang exclusively for the Love Your Mind World in partnership with elf Beauty Headspace Pacsun and WalmartFree guided meditation and mindfulness exercises developed by Headspace featuring two of its expert meditation teachers Eve Lewis Prieto and Dora Kamau The ageappropriate content helps players stay grounded allowing negative thoughts and emotions to pass by while teaching them practical ways to combat stress and anxietySafety features to provide a secure and comfortable space for teens to explore the emotional wellbeing content within the world For example chat features will not be available between users and all usernames will be made anonymous during gameplayProminent gaming creators lilahbloxy and kvssidy are helping promote the obby launches throughout the month by sharing their gameplay experiences and encouraging followers to engage in the worldamp8217s mental health content Additionally elf Beautyamp8217s Gamer in Chief Anna Bynum will livestream a playthrough of the Love Your Mind World on March 20 at 500 pm EST on the elfyou Twitch channelamp8220As a leader in immersive gaming experiences innovation and technology we at dentsu gaming recognize the critical need to address mental health especially among teens with our trusted partnersamp8221 said Magali Huot vice president global gaming strategy at dentsu an integrated growth and transformation partner to the worldamp8217s leading organizations quotRoblox is the perfect platform to provide a fun safe and approachable space where teens can learn about how to prioritize their mental health Our goal with the Love Your Mind World is to empower them with the tools and knowledge they need to navigate their emotional wellbeing both online and offlinequotA range of partners are contributing to the effort with donated inplatform elements elf Beauty Track and Field Infinite and Walmart provided oneway portals from their Roblox experiences helping direct more users to the Love Your Mind World Added promotion is provided by Roblox GEEIQ and Latitude are providing pro bono measurement and insights to help evaluate the impact of the world Additional support for the overall amp8220Love Your Mindamp8221 campaign comes from the Arthur M Blank Family Foundationamp8220Weamp8217re so grateful for the collective effort that has brought this dynamic experience to life on a platform that offers an immersive engaging way to reach teensamp8221 said Laurie Keith vice president emerging media and technology at the Ad Council amp8220By providing expertvetted resources extensive game development expertise and custom ingame elements our partners have made this experience not only fun and engaging for Roblox users but also deeply impactfulamp8221quotPart of our mission is to empower people to navigate Roblox and the digital world with civility and confidencequot said Tami Bhaumik vice president of civility ampamp partnerships at Roblox quotWe do this by creating safe community spaces and delivering helpful resources in collaboration with global experts in the areas of human development mental health and digital literacy The new Love Your Mind World complements this by offering teens an experience tailored just for them designed to help meet their needs for more mental health resourcesamp8221This immersive experience is the latest initiative of the Ad Councilamp8217s amp8220Love Your Mindamp8221 campaign which aims to create a more open accepting and proactive society when it comes to mental health In just under a year the campaign has driven more than 14 million visitors to LoveYourMindTodayorg for access to free mental health resourcesPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

First-of-its-Kind Digital Experience Supports Teen Mental Health Through Roblox Gameplay

Publish date

Channel

Archived in

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

First-of-its-Kind Digital Experience Supports Teen Mental Health Through Roblox Gameplay

Enjoying This Commentary? There's More to Love

TAGS:

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

The payment was successful

Cookies