Warner Bros. Discovery's Upfront Message: "If You Can Imagine It, We Can Make It Happen"

The Big Message With the conversion of megacontent enterprise HBO Max to Max coming on May 23 and fueled by a wider lineup of content for all ages Warner Bros Discovery is done with its postmerger round of cutting billions in operating costs and pulling the plug on commitments to greenlight new series or new seasons of current series across its assortment of TV services From this point forward advertisers can expect an unwavering commitment to innovative partnerships and opportunities matched with new quality content and the building up current franchises quotWe39re determined to shake things up and take big swingsquot promised Chief US Advertising Sales Officer Jon Steinlauf pictured at top quotMax will be the one to buy for your brandsquotHosts A roster of top executives handled the speaking chores starting with Steinlauf and ending with Chief Revenue and Strategy Officer Bruce CampbellWhat Worked A spoton mix of executive segments and video montages arranged by themes from diversity to news sports and lifestyle genres Going from segment to segment through a quick collection of pictures onscreen that appeared to turn pages of a book was very effectiveWhat Also Worked Whenever the cohosts of TNT39s NBA wraparound programs Ernie Johnson Jr Charles Barkley Kenny Smith and Shaquille O39Neal play MSG for these events the outcome is hilarious and a slamdunk highlight This quartet pretaping their segment before covering the NBA Eastern Conference Finals onsite kept their winning streak going If you grew up on Captain Kangaroo and remember all those times Captain K got a shower of pingpong balls you had to laugh during the final seconds of their segmentWhat Didn39t Work No substantial show time for a number of channels in Warner Bros Discovery39s stable including truTV Cartoon Network Science Channel and Boomerang Also the only announcement from Adult Swim was a new start time next month 6 pm Eastern and Pacific on Cartoon Network What no brief Adult Swim promo vignette eitherBonus Point Warner Bros Discovery leaving in a pretaped sequence featuring scripted content creators and showrunners amid the writers39 strikeData Points The company39s assortment of 20plus services averages more than 100 million viewers a week Subscriptions to HBO Max39s limited ad format threefour commercials per hour increased by 71 percent last year Viewers under 40 make up 63 percent of Max39s consumer base TNT39s NBA Playoffs coverage is its most viewed in nine years and for all of 2023 more than 1000 hours of live sports will run on various Warner Bros Discovery services The company also will present more than 4000 hours of firstrun lifestyle and entertainment programming throughout the rest of 2023 and into mid2024News Conan O39Brien will give Max a fourpart travel miniseries Conan O39Brien Must Go late this autumn or 2024 TBS is preparing a reboot of The Joe Schmo Show two decades after the reality show parody first arrived on TV At Food Network Selena Gomez will be featured in a pair of new series one on holiday meals in time for this Christmas season and the second running next year format TBA Oprah Winfrey Network will join CNN to simulcast Juneteenth A Global Celebration for Freedom live June 19 After Max premieres several interactive opportunities there will open up including Extendable where consumers can view a special immersive hub for a brand or company over their smart TV sets and devices OneClick Reveal offering popup messages trivia or promotions onscreen and Locator a message informing viewers of nearby neighborhood merchants stocking products advertised A new creative partnershipsinclusive solutions sales team will invite brands to conduct multicultural crosschannel campaignsParting WordsquotWe attract targeted and engaged consumers delivering maximum impact for brands with ad products and creative solutions that provide a bestinclass experience for both advertisers and audiencesquot Jon Steinlauf Warner Bros Discovery Chief US Advertising Sales OfficerquotYou need to dream bold and dream in colorquot Sheereen Russell Executive Vice President of Advertising Sales and Inclusive SolutionsquotWe thrive on building relationship with casual fans We love what we do because we39re fans ourselvesquot Sports Group Chairman and Chief Executive Officer Luis SilberwasserquotMax will pull from the most genres in entertainment It will be the service that fits every mood and every member of the familyquot JB Perrette Global Streaming and Games Chief Executive OfficerClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Warner Bros. Discovery's Upfront Message: "If You Can Imagine It, We Can Make It Happen"

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Simon Applebaum

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Warner Bros. Discovery's Upfront Message: "If You Can Imagine It, We Can Make It Happen"

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