Since the advent of television and subsequently online video, advertising has been an integral part of program development and consumer engagement.  Fast forward to today -- with the convergence of technology, mobile and social, media is engaging more directly with brands and consumers than ever before.  Questions surrounding these new tech-driven experiences include: how to scale, how to make content delivery affordable (to produce and consume), how to connect this immersive highly personal experience with social media and more. We are operating in a new frontier as technologies including VR, AR and AI are driving next-gen storytelling today.