USA TODAY NETWORK Launches VR Series “VRtually There,” Introduces Cubemercials

Since the advent of television and subsequently online video, advertising has been an integral part of program development and consumer engagement.  Fast forward to today -- with the convergence of technology, mobile and social, media is engaging more directly with brands and consumers than ever before.  Questions surrounding these new tech-driven experiences include: how to scale, how to make content delivery affordable (to produce and consume), how to connect this immersive highly personal experience with social media and more. We are operating in a new frontier as technologies including VR, AR and AI are driving next-gen storytelling today.