Since the advent of television and subsequently online video, advertising has been an integral part of program development and consumer engagement. Fast forward to today -- with the convergence of technology, mobile and social, media is engaging more directly with brands and consumers than ever before. Questions surrounding these new tech-driven experiences include: how to scale, how to make content delivery affordable (to produce and consume), how to connect this immersive highly personal experience with social media and more. We are operating in a new frontier as technologies including VR, AR and AI are driving next-gen storytelling today.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.