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USA TODAY NETWORK Launches VR Series “VRtually There,” Introduces Cubemercials

USA TODAY NETWORK Launches VR Series “VRtually There,” Introduces Cubemercials

Author

Kevin Gentzel photo

Kevin Gentzel

Publish date

October 27, 2016

Channel

USA Today Network
17 35 10

Since the advent of television and subsequently online video, advertising has been an integral part of program development and consumer engagement.  Fast forward to today -- with the convergence of technology, mobile and social, media is engaging more directly with brands and consumers than ever before.  Questions surrounding these new tech-driven experiences include: how to scale, how to make content delivery affordable (to produce and consume), how to connect this immersive highly personal experience with social media and more. We are operating in a new frontier as technologies including VR, AR and AI are driving next-gen storytelling today.

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Kevin Gentzel photo

Kevin Gentzel

Kevin joined Gannett as its first Chief Revenue Officer in 2015. Kevin previously was head of Advertising Sales, North America at Yahoo!, and earlier served as CRO of The Washington Post. Before joining The Post, Kevin was CRO of NDN, responsible for all a... read more

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