We'll Bring the Better Media Mousetrap; You Bring the Cheese! Spinning Brand Gold Out of Media Straw

Look for localmarket radio and TV to go begging in the coming months Beginning November 5th and continuing for the foreseeable future the only buyer who won39t get a deal is the one who doesn39t ask for onePost 115 local radio and TV stations will experience an influx of unwanted venture capital in the form of unsold andor underutilized commercial inventory With no entitlement dollars no Olympics and no elections on the 2009 media horizon with automotiveamp8212the local market driveramp8212in a death spiral and a general economy in dire straits savvy marketers will seize the opportunity to leverage their assets as never before That39s where the Brothers Einstein can help Allow us to introduce you to Smart Syndication a simple effective and battletested solution to spot TV and radio clutter and a means to transform a down economy into a marketer39s dream Over the past decade this simple twist on traditional program syndication has enabled household brands like Wells Fargo Bank KFC Sonic Restaurants Progressive Insurance Miller Beer Hawaiian Airlines Sylvan Learning Centers McDonald39s the US Olympic Committee and Subway Sandwiches to generate literally millions of dollars worth of free highimpact clutterbusting radio and television in markets like Los Angeles San Francisco Dallas Detroit Houston Seattle Denver San Diego Cincinnati Cleveland Sacramento Kansas City Minneapolis and Salt Lake City Smart Syndication works on the simple premise that the only asset of any consequence in the buysell media mating dance is an advertiser39s cash shares not the media inventory Put another way there are lots of ways to reach your audience but only one path to your wallet This basic lesson in supplyanddemand is illustrated by the recent demise of eBay39s media auction model The eBay fiasco was doomed to failure for a very fundamental business reason The buyers and sellers were misidentified essentially transposed from day one In a workable media auction model the media should be encouraged to bid up the value of an advertiser39s shares rather than coerced to bid down the price of their own inventory eBay had it exactly backward They started with the wrong asset and then drove the value down instead of up Smart Syndication identifies the true power brokeramp8212the advertiserin the equation and works from there And it always works irrespective of brand category and regardless of local market conditions To reiterate 2009 is shaping up to be a media buyer39s market unlike anything we39ve seen in a while Accordingly we39re looking for a few highly motivated regional advertisers who39d like to turn a soft media economy into a unique marketing opportunity We39re confident that once you take a closer look at Smart Syndication and see how other advertisers have used it and what they think about it you39ll understand why we call it a better media mousetrapquotTo schedule a Smart Syndication telephone presentation andor to secure marketexclusive consideration for your brand contact httpbrotherseinsteincomcontactus Mike or Jeff Einstein at The New EPA httpbrotherseinsteincomAbout Mike Einstein and The New EPAMike Einstein is a partner in The New EPA a creative strategy and branding boutique from the Brothers Einstein The New EPA helps select rapidgrowth clients protect their media investments with superior creative and brand strategies

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We'll Bring the Better Media Mousetrap; You Bring the Cheese! Spinning Brand Gold Out of Media Straw

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We'll Bring the Better Media Mousetrap; You Bring the Cheese! Spinning Brand Gold Out of Media Straw

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