On-air promotional campaigns often morph into comprehensive initiatives for television stations or the networks running them. In the case of WGN America’s six-month-old “We Play Favorites” promotion, it has become the channel’s multimedia mission statement, demonstrating a value proposition for viewers and advertisers alike.
WGN America Finds a Brand Mantra Playing “Favorites”
![WGN America Finds a Brand Mantra Playing “Favorites”](/media/articles/1069797-l.jpg.550x380_q85_box-0%2C23%2C640%2C468_crop.jpg.webp)