About half of legal-age adults drink alcohol in the U.S., which did not change last year. However, the disruptions to social life during COVID-19 changed when and where we can imbibe. With cancelled business trips, postponed weddings, virtual birthday parties and restrictions in place for bars and restaurants, our on-premise consumption has been dramatically altered. So, how has our alcohol consumption changed as a result?
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.