Thanks to abundant content and changes in technology supporting new ways to access and listen, audio is enjoying a moment as the "it" medium. Consumers are exploring innovative content, led by podcasting, and listening via traditional means and brand-new tech. In turn, brands are intrigued and eager to reach the medium's loyal, engaged audiences.
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Alli Romano is a media pro who has covered digital media, radio, and broadcast and cable TV in her MediaVillage column, "Alli on Audio," as well as for numerous industry publications, including Inside Radio, Broadcasting & Cable, TVNewscheck.co… read more
