Umio? Okay, that’s not exactly the most enchanting product name I’ve seen this … century? But, it is time to take it seriously (and that name is, so far, just in test markets).
Wheeler Lashes Out at Critics. Plus: What is Umio?

Umio? Okay, that’s not exactly the most enchanting product name I’ve seen this … century? But, it is time to take it seriously (and that name is, so far, just in test markets).
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