The Fall 2011 television season has premiered a cluster of delightful new sitcoms about young, brash single women: FOX's New Girl, CBS's 2 Broke Girls and NBC's Whitney . All of these programs feature female actors as leads who prove that women can be just as funny as men. In fact, the women on these shows are not afraid to use sardonic, broad, raffish and even risque humor as one might normally associate with frat boy comedy.While FOX's New Girl and CBS's 2 Broke Girls have done well in attracting and retaining audiences in their first season on air, NBC's Whitney is still struggling to find its audience. NBC has recently moved Whitney from its post-The Office time slot on Thursdays at 9:30pm to Wednesdays at 8pm where it will lead into Are You There, Chelsea? Aside from the differences in audience size, these three comedies also have decidedly different audience compositions as noted in the chart below from TRA's Media TRAnalytics&#174;. While NBC's Whitney has an audience that purchases Skin Care, Candy, and Beer, Fox's New Girl audience is comprised of Salty Snacks and Spirits/Liquor purchasers, and CBS's 2 Broke Girls is watched in households that purchase Petfood and Shelf-Stable Dinners &amp; Entrees.Advertisers considering placing an ad on any of these sitcoms about funny, fearless females would be wise to look at Purchaser Rating Points&#8482; (PRP&#8482;) in TRA's Media TRAnalytics&#174; so that can reduce the waste inherent in talking to audiences that are not interested in the category or product being advertised. Using TRA's patented business intelligence system, advertisers can now know which of these programs will over or under deliver on a particular group of consumers that buy their category or brand, thus allowing them to create the best media plan to maximize ROI. Furthermore, networks can help advertisers to connect with the right consumer on their primetime comedies by exploring their own TRA PRP&#8482;.