In 2008, we reached a tipping point when the number of connected devices surpassed the number of people on the planet. The Internet of Things ecosystem is already vast and expanding every day, and for marketers it's not simply about discovering advertising opportunities -- it's about engaging in a conversation with your consumers in a relevant context, at the best moment, with a targeted message that is mutually beneficial, platform agnostic and hyper-personalized.
A+E Networks Insights Report: Anticipating What's Next in a Connected World
Read our important report
A+E Anticipating What's NextFile Size: 1.8 MBA+E Networks has published a detailed white paper providing insights on the many implications and opportunities for marketers across the IoT ecosystem.