In 2008, we reached a tipping point when the number of connected devices surpassed the number of people on the planet. The Internet of Things ecosystem is already vast and expanding every day, and for marketers it's not simply about discovering advertising opportunities -- it's about engaging in a conversation with your consumers in a relevant context, at the best moment, with a targeted message that is mutually beneficial, platform agnostic and hyper-personalized.
A+E Networks Insights Report: Anticipating What's Next in a Connected World
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