Agency teams are increasingly shifting their strategic planning and media buying from channel silos to an omnichannel approach. Today omnichannel activation typically encompasses digital display and video but broadcast channels such as Out of Home (OOH) and audio are now increasingly addressable and programmatically available as well -- creating opportunities for buyers to rethink how these channels can plug in to their media planning mix.
Why Advertisers Can't Afford to Overlook Digital Out of Home for the Omnichannel Era
