Why Should You Network? Maybe and Maybe Not - Bob Sherman - MediaBizBloggers

You are likely a member of Linkedin There39s almost no chance you don39t have a Facebook account A few of you and many more later will spend time with GenConnectcom a nascent quotexpertquot and quotcommunityquot sight and othersAll of you have a rolodex of one thickness or another Many use Salesforcecom andor Constant Contact Why do quotwequot commit to those activities Some do it out of fear or loneliness Most do it to seek out opportunities a job a better job or perhaps a consultancy Most when offered the opportunity to quotconnectquot with someone new check out the requester profile first to ascertain what potential benefit might accrue with an acceptanceSo what do we have here It appears that the prism through which any professional quotnetworkingquot activity must pass through is quotwhat39s in it for mequotThere39s another way to think about this The more people with whom you intereact the more people may benefit from their association with you If your true mindset is quotwhat can I do to helpquot and your behavior reflects that what do you think that says about you You hit the quotacceptquot button and in your reply the message you send is along the lines of quotI39m delighted you reached out to me I look forward to connecting with you and seeing how I may be of servicequot Corny Only if you don39t mean itThink about the reputation you acquire by relating this way You become the default person when the question comes up quotwho might be a good source of work advice counselquot etc for this unique work I need to fillGreat SellingBob Sherman has 40 years experience managing relationships between media companies and advertisers in old and new media from radio cable and TV to the Internet and from sales executive to chief executive and from the biggest media corporations to his own entrepreneurial companies He is currently in partnership with Pilot Group LLC Bob can be reached at rshermanpilotgroupbizRead all Bob39s MediaBizBloggers commentaries at Great Sellers Go To Heaven MediaBizBloggersCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBlogger

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Why Should You Network? Maybe and Maybe Not - Bob Sherman - MediaBizBloggers

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