If you’ve haven’t read “Start with Why,” Simon Sinek’s best-selling business book from several years back, I suggest you add it to your 2024 reading list. It’s a thought-provoking tour of business success and failure that will force you to ask “why” you do what you do rather than simply focusing on “what” you do. The answers may just realign the way you think about the foundational principles of your own company, career, and life.
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