The media industry was shocked (shocked!) by the recent revelations of high-level perpetuation of age-old gender bias involving Roger Ailes, Kevin Roberts and Gustavo Martinez. Press releases were issued. Columns were written. Resignations were tendered. And yet, what will change? Nothing. We cannot continue to pursue the exact same diversity initiatives and expect different results. This insanity keeps the ad business stuck in the '60s. It's time for agencies to reframe the tired diversity conversation and take real action to move beyond bias.