Wible's Weekly-Janney/MediaEntertainment - Retrans Regulation, IPTV Updates and Public WiFi

Welcome Tony Wible our newest MediaBizBlogger Retrans amp8211 Growing retransmission fees have prompted the American Cable Association to urge the FCC to end coordinated retrans negotiations The ACA claimed coordinated actions by separatelyowned samemarket broadcasters is resulting in anticompetitive behavior leading to 22 higher fees than if each station had negotiated on their own We could start to see increasing pressure on broadcaster by technologies such as adskipping and Aereo GCI implied that retrans fees increased 37 in 4Q versus the prior year DISH had mentioned that GCI had demanded a 300 increase in its recent negotiations as well as disabling the Auto Hop adskipping feature in its Hopper DVR Public WiFi amp8211 The FCC wants to create public access WiFi networks powerful enough to rival the mobile data networks in operation today As a result the wireless industry which relies on data for much of its growth as smart device adoption and usage increases kicked off a lobbying campaign to persuade policymakers to reconsider the idea Tech firms including GOOG and MSFT are in favor of a free public WiFi service saying it would benefit most Americans especially the poor through increased innovation This proposal could have broader consequences including becoming a free alternative to MVPD broadband service for certain users MVPDs are also adding WiFi hotspots for their subscribers GOOG is starting a WiFi trial in New York39s Chelsea neighborhood complementing its expanding broadband fiber ambitions IPTV Updates amp8211 Free streaming is making inroads with TV viewers although the usage still heavily favors SVOD according to NPD According to the report 12 of US TV viewers reported streaming TV shows for free with Hulu topping the list 43 of free streams followed by broadcast network sites 30 The vast majority 83 is viewed on a computer as opposed to mobile Free streaming of movies is getting a boost on YouTube where the availability of pirated fulllength films appears to be increasing generating hundreds of millions of views over the past year according to the WSJ Interestingly instead of forcing YouTube to take down the content some content owners seem to be allowing it opting to have YouTube monetize it through commercials with a revenue share back to them Online Advertising amp8211 FB is preparing to become a more significant challenge to the dominance of GOOG in online advertising through the purchase of MSFT39s Atlas adserving business according to media reports FB could use the technology to better measure effectiveness and use FB data in a controlled way without exposing the data to intermediaries Atlas competes with GOOG39s DoubleClick business and will likely see more investment under FB Separately GOOG and YHOO struck a deal to show contextual ads from AdSense partners on YHOO inventory of content which will also include mobile GOOG is making a bigger push in mobile and recently updated AdWords to allow advertisers to manage campaigns across multiple devices and to narrow the CPC gap Privacy amp8211 Consumers are becoming more aware and wary of what information they provide online and are looking for new tools to protect their data and make them quotinvisiblequot to data mining efforts according to a report by Ovum The study notes that 68 of those surveyed would select a do not track option if available and goes on to predict that this trend will result in a quotdata black holequot that will reduce the effectiveness of targeted advertising We believe that this could put some pressure on ad pricing metrics although many consumers may actually opt in because the increased relevance of target advertisingTony Wible joined Janney Montgomery Scott in 2008 and is a Managing Director covering the Media and Entertainment sector after spending the previous 10 years at Citigroup Investment Researchamp8212most recently covering the Broadcasting and Entertainment Services industries Tony can be reached at twiblejanneycom Janney Montgomery Scott LLC is a US brokerdealer registered with the US Securities and Exchange Commission and a member of the New York Stock Exchange the Financial Industry Regulatory Authority and the Securities Investor Protection Corp Disclosures may be reviewed at Wible39s WeeklyRead all Tony39s MediaBizBloggers commentaries at Wible39s Weekly JanneyMediaEntertainment Check us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Wible's Weekly-Janney/MediaEntertainment - Retrans Regulation, IPTV Updates and Public WiFi

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