Suppose they put on an Olympics and nobody watched? It's certainly not that bad -- yet -- for Comcast and its NBCUniversal networks, which are bringing the Summer Games from Rio de Janeiro to American viewers. But the initial ratings for the programming on the flagship, NBC, have been well below the viewership four years ago for the Summer Olympics in London -- and even lagging the ratings for recent Winter Olympics, which almost always draw fewer viewers than the Summer Games.
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