As the nearly 80 million Baby Boomers age out of television&#8217;s coveted 18-49 demographic, networks are rethinking their programming lineups, and advertisers in turn are also focusing on this audience which makes up a disproportionate part of TV audiences and income in this country.The so-called Alpha Boomers are the Boomers that are now in the 55-64 year old group; some are especially well off. One might think that they would be the perfect target for a luxury car ad campaign.&#160; While they are certainly a better target than the struggling 20-year old demographic, TRA&#8217;s Media TRAnalytics&#174; identifies that not all Alpha Boomers are The Right Audience&#8482; for luxury cars. A better way for Lexus or BMW to approach media targeting would be to find the right programs that reach a luxury car buyer audience. It&#8217;s called &#8220;Buyergraphics&#8221; as opposed to demographics.Among the top rated broadcast programs, the two programs that stood out for Luxury Car Buyers were CBS&#8217;s 60 Minutes, and The Good Wife for reaching Luxury Car Buyers as well. Buying a schedule against the A55-64 demographic would lead to waste in talking to Alpha Boomers that are not buying luxury cars. TRA&#8217;s patented Media TRAnalytics&#174; can help the savvy auto marketer turn silver into gold.For more information, please visit us at www.traglobal.com/blog or send an email to firstname.lastname@example.org.