Winmo Debuts Podcast Ad Spend

Why podcasts According to IAB ad spend on podcasts will exceed 2B by 2023 and sales professionals are eager to tap into this opportunityThrough a new partnership with Podchaser which measures ads across streaming audio networks users of Winmo39s advertiser and agency database can easily find brands spending in podcasts which shows they39re sponsoring plus the brand and agency decisionmakers who control the budgetsquotThe podcast medium is becoming an important tool in a specific type of marketer39s toolkit It39s the starting point of emerging and D2C brands that many of our customers are hoping to build relationships with as their budgets expand Our partnership with Podchaser will allow sellers to identify these brands and connect with the brand and agency decisionmakers who own these budgetsquot said Dave Currie CEO of Winmo and its parent company List Partners LLCThe medium is growing by leaps and bounds with marketers eager to reach a growing number of consumers who listen to podcasts and act on the messaging they hear from brands According to podcast advertising agency AdvertiseCast quotA survey of 300000 listeners found that 63 of people bought something a host had promoted on their showquotamp160It39s obvious that this young novel medium is on pace for major growth and Winmo has your unfair advantage to get ahead of the competitionUncover Rich Insights ampamp Easily Discover ProspectsPodcast data and insights make it simple to discover brands investing in podcast advertisingIn addition to being able to identify podcast advertisers Winmo brand profiles will allow sellers to get a full picture of a brand39s podcast investment as well as its competitors utilizing the mediumPodcast insights are invaluable to Winmo customers looking to discover brands investing in this everexpanding medium Additionally users can see top shows and categories to surmise demographic targeting and determine which competitors are advertising in podcasts to highlight opportunities a brand might be missingYour Unfair Podcast AdvantageTake advantage of podcast insights and enjoy massive business benefits such asDiscover which brands are investing in podcast advertisingSee the top podcast advertiserssponsors by specific vertical or categoryUncover where your competitors are investing in this space and how much they are spendingView trends in the industry and strike when the iron39s hotThis article was written by Ryan Walsh and originally published on July 1 2022Click the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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