Words Have the Power to Change Our Lives - Steve Parker, Jr.-Levelwing

A word has the power to change your life Think about that for a moment because it is literally an Earthmoving statement amp8211 to change your life For more than a decade technology has brought words into our lives more than ever before No longer are words just what we hear write or read amp8211 they have become what we create and how we interact with the world around usWe all grew up believing the children39s rhyme quotSticks and stones may break my bones but words can never hurt mequot Yet at a certain point you realized that was completely untrue and that words could hurt just as you learned Pluto was a planet but many years later find out it is just a ball of ice no longer classified as a planet Words my friends change everything Words have a dramatic effect on what we know how we interact with people and the decisions we ultimately make Words can influence us inspire us or just as easily bring us to tearsWords change our relationships our demeanor our entire system of beliefs and even our businesses Being a planet or not being a planet makes a major difference just as the words quotI love youquot or quotI hate youquot have majorly different meanings behind them Words have a powerful and undeniably overwhelming influence on us amp8211 for good and at times for bad Think for a moment how words have changed your lifeMarry me It39s a girl You have cancer We lost him You39re hired You39re fired We won We lost Guilty Not guiltyIt may not seem intentional but it has been At the core a large quotorganization of wordsquot shift has taken place right in front of us As a result words have forever changed our lives and will continue to change our lives as never before For the majority of us not a single day goes by when we fail to interact and create relationships with words Take Google for example Google is a company with a focus on classifying and organizing words It is a very simple focus really to be better than any other entity at organizing words Now they may say they organize information including documents videos photos maps and more But at the core they are all words A document may have many words but they are always organized in a theme and a theme can generally be focused to a sentence or title and a title to a primary subject or word The same goes for videos photos maps and moreImagine you are in a doctor39s office and you are told quotyou have cancerquotA single word quotcancerquot just changed your life and the lives of everyone close to you Clearly you listen to what your doctor says but then you go to a place you know you can get a lot of answers amp8211 a search You may do this when you get home to your computer or tablet or immediately on your mobile phone But nonetheless you begin to create and interact with the words by typing a few into the search box quotwhat is cancerquot quotcancer treatmentsquot quotcancer curesquot quotcancer survivalquot Cancer comes in many forms so perhaps your search is more specific quotwhat is triple negative breast cancerquot quottriple negative breast cancer treatmentsquot As you type the words interact with you providing answers to your questions As a result you learn of clinical trials as a treatment option so you again leverage the interaction with words quotclinical trials for triple negative breast cancerquot and you find a powerful option that gives you another word hope Then and there words and our relationship to them cross over into something that changes our life once again amp8211 twice in the same day perhapsThe meaning and value of words have become largely dependent on realtime demand and therefore the perceived value is determined solely by the epicenter of time and need In other words it39s determined when a moment in time crosses paths with a particular individual39s needs and the two interact In the new economy words also have an economic value Therefore a search for quotcancerquot is infinitely important and invaluable for the person that was just diagnosed while the words quotfree shippingquot may be most important and valuable for someone about to buy a quot42inch 3D TVquot and both words have monetary value to some third party ie a research institute or Sony as well as the provider ie Google or AmazonServices like Twitter have also focused on words very few in fact given the 140 character limit defining trends via hashtags a word following a ie cancer That said words transcend both search and Twitter Words have become the key to everyday life In our vehicles many of us use words to get assistance either via a service such as OnStar I need help my car won39t start or via GPS and don39t turn left when told to turn right or the next word to leave your mouth may well be STOn eCommerce websites such as Amazoncom FatCorkcom BestBuycom or even ColonialCandlecom words change our experience Free shipping We recommend One Click Checkout Out of stock Pre Order etc The way we interpret the end result of each of those seemingly simple words changes our present and future behaviors in real time In fact free shipping is still considered one of the top triggers to purchaseIn the media industry search amp8211 both paid search and organic SEO amp8211 is a huge segment of the industry developed around and focused on the use of words Words have implications in both paid search and SEO One of the biggest factors includes relevancy how relevant are the words searched amp8211 to the text ad copy amp8211 to the words on the landing page amp8211 to the words on the website They are all interconnected Words have interconnected us with technologyConsider the new iPhone 4S A new feature is Siri a tool that uses words to assist the user and with amazing accuracy By speaking out loud to the phone users can send messages schedule meetings find nearby restaurants make phone calls and more If you haven39t tried it you should You will want to buy the new iPhone 4S just for this feature In fact Siri might even save your life given you no longer have to look at the phone to select a number to dial thus keeping your eyes on the roadWords also have great impact in the social media context If a company truly manages social correctly and mines the data for trends via social intelligence analysis what they would find are great differences in their customer mindset purchase strategy message associations and ultimately needs This learning can translate into applied strategies in Customer Service TV Print Outdoor Event and Digital Media channels to further connect with customers in a way amp8211 and in words amp8211 the customer wants and expects from the business instead of what the business thinks the customer wantsFinally words also have powerful meaning in religion Great debates and even wars occur over the use and meaning of certain words in religious context Consider the great differences in thought that occur simply with the mention of the words God Allah and Buddha The same can be said for politics You will get strikingly different responses from everyday ordinary folks with just the simple mention of Republican Democrat or Tea PartyWords have forever changed our lives They change our perspective buying habits moods and even how we use technology Perhaps they help you find a friend a product a service a job a spouse get a recommendation or even save your lifeSteve Parker Jr is a CoFounder and Managing Partner of Levelwing a digital advertising agency that provides datadriven marketing solutions Steve can be reached at sparkerlevelwingcomRead all Steve39s MediaBizBloggers commentaries at AskingSmarterQuestionscomCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response 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