The question of how to obtain the best results in terms of product sales and ultimately, ROI is a question that advertisers wrestle with on a daily basis. With TRA’s patented Media TRAnalytics®, advertisers are now equipped with the right media planning tools to make smarter TV advertising decisions that lead to higher product sales and of course, improved ROI. For instance, diet carbonated soft drink advertisers planning a campaign using the Top Rated Cable Programs for the broadcast week of Nov 22nd, should note that only two of the top eleven programs based on ratings indexed high for the audience of diet soft drink purchasers. Spending advertising dollars on the other nine programs could create waste and much lower product revenue. To find out more about Media TRAnalytics®, please visit www.traglobal.com.
