Wurl, a leader in the CTV industry, today published A Full-Funnel Approach to CTV Marketing 2024 – a new report developed in partnership with parent company, AppLovin (NASDAQ: APP), a leading marketing platform, and measurement and analytics company, Adjust. The in-depth guide looks at the evolving CTV (connected TV) landscape and its growing influence on both brand and performance marketing strategies.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.