Not all Yogurt purchasers are the same but we historically buy and guarantee TV inventory for yogurt advertisers off of the same targets such as Women 25-54 or Women 18-49. However, just as yogurt brands vary, so too do the viewing habits or their purchasers. Up until now, buyers and sellers have had to use this age/sex demo surrogate to target their product purchasers. TRA offers their advertiser and agency clients the opportunity to finally identify who the product purchasers are and what they are watching. TRA media clients are learning which product purchasers are watching their properties.As we see in the example below, ranking 4th quarter broadcast programs on a typical Yogurt surrogate buying target - W25-54, we see different program skews of Light/Fat-Free Yogurt Buyers versus Greek Brand Yogurt Buyers. But what we don&#8217;t see in this example is what programs are the most likely to reach the different types of Yogurt buyers. But TRA&#8217;s Media TRAnalytics&#174; allows users to do exactly that.&#160;Advertisers who are still using surrogate buying targets are introducing waste in their media spend and most possibly not sending their message directly to the right customers. Advertisers using Media TRAnalytics&#174; are identifying The Right Audience&#8482; and are minimizing waste, increasing product sales and experiencing a healthy TV ROI growth. If you haven&#8217;t done so yet, why not join these advertisers?For more information, please visit us at www.traglobal.com/blog or send an email to firstname.lastname@example.org.