As I wrote in an earlier article, our media consumption has changed during the COVID pandemic due the amount of time spent at home and disruption to our former activities outside of home. With more time spent at home, we're spending more time watching screens -- 40% of Americans saying they're spending more time watching live TV and 37% saying they're spending more time watching on-demand (e.g., TV recordings, Netflix).
YouGov Insights: COVID, Streaming and the Blurring of TV Dayparts
![YouGov Insights: COVID, Streaming and the Blurring of TV Dayparts](/media/articles/foot.jpg.550x380_q85_box-0%2C46%2C640%2C490_crop.jpg.webp)