As I wrote in an earlier article, our media consumption has changed during the COVID pandemic due the amount of time spent at home and disruption to our former activities outside of home. With more time spent at home, we're spending more time watching screens -- 40% of Americans saying they're spending more time watching live TV and 37% saying they're spending more time watching on-demand (e.g., TV recordings, Netflix).
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.