Your Guide to Political Advertising in 2024

You may be wondering where to start or if youamp8217ve started you might be questioning if youamp8217re maximizing every ad dollar Youamp8217ve come to the right place Weamp8217re breaking down the best mediums for reaching voters the best way to allocate your budget and most importantly how to get in where you fit in Letamp8217s get startedCTV for PresidentTo keep it simple Political advertisers need to go where consumers are going Enter CTV In 2023 88 of US households had at least one connected TV device Itamp8217s no surprise then that CTV accounted for 12 of all political ad dollars spent during the midtermsWhile the stats are impressive why do political advertisers really need to get in on CTV Not only does CTV give you access to voters who are not watching traditional linear television it provides more precise audience reach while still capitalizing on a largescreen TVlike experience After all your main goal is reaching voters and resonating with them and TV remains the most trusted and memorable platformWith all the buzz around CTV knowing how and where to buy CTV can be overwhelming amp8212 whether programmatically or through premium partnerships amp8212 and as inventory gets tight closer to election day you may want the option to do both a4amp8217s extensive CTV partnerships provide premium inventory and audiences We can also tap into the exchange with data overlaid if needed and 11 data matching with our Optimum cable backendMobilizing Voters With You Guessed It Mobile AdvertisingPolitical campaigns need to be more agile datadriven and personalized than ever before As reaching voters on every medium continues to grow in priority advertisers must lean into the benefits of mobile advertising Mobile along with CTV captured more than threequarters of US digital time spent in 2023 Mobile ads get your message directly into the hands of voters and specific audiences using political party affiliation prior voting habits location targeting and moreSolutions like our mobile ad unit AdMessenger make it simple to increase engagement and provide audiences with the information they need to make educated decisions and cast their votes on Election Day When it comes down to the final days and hours leading up to voting time having a solution that is fast simple and served directly to voters gives your campaign one final boostReaching VotersThere are always going to be roadblocks when it comes to political advertising For example Facebook introduced its authorization process for political advertisers in 2019 before completely eliminating audience targeting by race ethnicity political affiliation religion or sexual orientation in 2022 And donamp8217t forget Google and the forever impending cookie depreciation that remains a topic of discussion amp8212 especially since they promised 2024 would be the year Throw in an increasing demand for regulations against AIdriven political ad campaigns and the political ad frontier gets extremely complexFor 2024 youamp8217re going to want to make sure you have an advertising partner who has trusted databacked solutions and can ensure youamp8217re reaching voters when it matters most Using deterministic segments a4 can build custom voter audiences with precision We have access to premium segments and can reach voters based on viewing habits voter behavior and voter sentiments amp8212 including hot topics issues beliefs and levels of excitement amp8212 as well as location highimpact programming and moreLetamp8217s Talk BudgetHopefully by now youamp8217re starting to feel more confident about your political ad plan but what about your budget How are you going to allocate and plan for the year ahead while still maintaining a large push closer to Election DayA recent study found that 50 of digital ad budgets for the 2022 midterms were spent in the last 30 days before Election Day with half of that spend allocated during the 10 days running up to the election While a final push in the days before an election is important to get voters to the polls that doesnamp8217t mean you should count out early spending Starting early allows your message to cut through the clutter and optimize your reach and frequency while simultaneously giving you more time to build a meaningful connection with voters and keep up with opponentsPlanning your advertising goals now and working with a dedicated team who can talk you through your budget will be your path to successFinal Thoughts2024 is a massive political year Ad campaigns will face the challenge of continuing to connect with voters in a personalized and engaging way while still taking advantage of new cuttingedge technologies to reach the right audience As complex as the political ad world can be partnering with the right ad company is going to be key in accurately and efficiently connecting your campaign message to the people and voters that matter mostThis article was written by Hannah Allen a4 Sr Marketing SpecialistPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Your Guide to Political Advertising in 2024

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