YouTube Super Bowl Ad Trends Report

Key findings and our corresponding blog post are below and on the Official YouTube BlogYouTube and the rise of digital overall has transformed the way we engage with the big gamefrom the game itself to footballrelated content beyond the game even to the adsThe top 20 Super Bowl ads on YouTube from the last nine years have driven over 440MM minutes of watch time amp8212 the estimated equivalent of watching the Big Game over 18MM timesAmong the top 20 Super Bowl ads on YouTube 20082016 February accounted for nearly 30 of the total new channel subscribers the year each ad was releasedThe share of Super Bowl ads released on YouTube before game day grew over 200 from 2008 to 2016 due to a combination of more advertisers releasing their television spots early on YouTube as well the growing popularity of teasersLess than two years after launching the NFLamp8217s YouTube channel just passed more than 1 BILLION lifetime views And NFL channel subscribers have grown 170 yearoveryear to more than 17M subscribersFootballrelated content is seeing huge growth on YouTube with mobile and living room being key drivers of that growthViewership of Super Bowl ads on YouTube via television screens has nearly tripled in the last year aloneWatch time for footballrelated content overall has grown over 90 yearoveryear including more than half of which happens outside of regular football seasonWatch time of football fashion and beauty videos grew by more than 60 YoY during the month of the Super Bowl In 2016 the team with the most fashion and beauty videos is Seattle SeahawksWatch time of footballrelated recipe videos on YouTube has grown over 75 yearoveryearWatch time of fantasy footballrelated videos on YouTube has grown over 80 yearoveryearOutside the US Super Bowl ad viewership on YouTube has grown over 28x since 2008 In 2016 the three countries outside the US that watched the most Super Bowl ads on YouTube are the United Kingdom Canada and RussiaCelebrating ten years of Big Game ads on YouTubeEvery year a few Big Game ads stand out from the pack and keep us smiling long after the last play amp8230 like your daughteramp8217s first date that time Liam Neeson wanted revenge or the year we met whatever this isToday weamp8217re kicking off YouTube Ad Blitz for the tenth time a destination where you can come watch and vote for all your favorite Big Game ads Weamp8217re also taking a look back at the top 20 Big Game ads from the past nine years that have stood the test of time Collectively these ads have racked up more than 440M minutes of watchtime along the wayOf course as much as we love Big Game ads they also represent just one slice of all the footballrelated content people watch on YouTube Overall watchtime for footballrelated content has grown over 90 percent yearoveryear Given this huge interest itamp8217s no surprise that the NFLamp8217s YouTube channel which they unveiled two years ago just passed the 1 billion views mark a huge achievementIn looking at the ads that made our top 20 list we noticed a few thingsThe ad your ad could smell like Iconic ads continue to thrive on YouTube long past their initial release Some of the most memorable ads from previous years like Old Spice39s amp8220The Man Your Man Could Smell Likeamp8221 2010 Ram Trucksamp8217 quotFarmerquot 2013 and GoPro and Red Bullamp8217s amp8220Red Bull Stratos The Full Storyamp8221 2014 collectively garnered over 5M views in 2016 years after their original airing And combined these ads have driven over 925M lifetime viewsAdvertisers use the force amp8230 of uploading early Advertisers that upload early do better overall The share of Big Game ads released on YouTube before game day grew over 200 percent from 2008 to 2016 due to a combination of more advertisers releasing their television spots early on YouTube as well the growing popularity of teasers Among YouTube39s Top 20 ranking 90 percent of the ads listed were released on YouTube before the Super Bowl that year including Volkswagenamp8217s amp8220The Forceamp8221 and Budweiseramp8217s amp8220Puppy Loveamp8221Pokemon goes global Just as the Big Game has become a global moment so have the ads Outside the US Super Bowl ad viewership on YouTube has grown over 28x since 2008 In 2016 the three countries outside the US that watched the most Super Bowl ads on YouTube are Canada the United Kingdom and Russia Some of the most popular Super Bowl ads internationally included Pokemonamp8217s amp8220Pokemon20 Pokamp233mon Super Bowl Commercialamp8221 CocaColaamp8217s amp8220Coke Mini Hulk vs AntManamp8221 and Heinzamp8217s amp8220Wiener Stampede Extended Cutamp8221Our full AdBlitz 10Year Anniversary report is here along with the full list of the top 20 ads of the past nine years We encourage you to take a look and come up with your own insights And of course check back with AdBlitz before during and after the Big Game to see and vote for this yearamp8217s additions to the catalog of iconic Big Game adsThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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YouTube Super Bowl Ad Trends Report

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