YouTube is not TV. It's a newsstand. It's a massive rack of video magazines that reflect the self (selfie?) expression, needs and desires of a near infinite group of creators and consumers. It serves interests from the niche to the mass across an immeasurable range of topics and tones. This newsstand runs the length of Broadway, climbs as high as the Rockies and sinks as deep as the Grand Canyon.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.