Max Seippel is a Senior Analyst on the Audience Intelligence team at MAGNA Global. He joined MAGNA in 2013 as an Analyst, and has since grown to produce most of MAGNA’s sports research reports and articles, as well as working on MAGNA’s internal ratings estimates that are used by all IPG Mediabrand’s agencies. He has a passion to understand human behavior as it relates to media consumption, and applies it to all of MAGNA’s publications.
