After having worked and being instrumental in the development of RECMA during 15 years – and thanks to solid and trusted relationships established with the global & regional leaders of the big six holding companies, as well as global media / procurement directors from the Top 200+ intl. advertisers - Olivier has launched COMvergence. An independent research firm providing agency benchmarking studies and online databases at a global, regional and country level in four key topics:
- Agency/advertiser relationships and new business (media for now – creative/digital in H2 2017)
- Headcount and market shares
- Mergers and acquisitions
- Agency leadership and talent flows (media and creative) , whose purpose is to offer an innovative service for the marketing services groups and intl advertisers.
