Comcast Advertising, a division of Comcast Cable, is comprised of two primary businesses: effectv and FreeWheel. Comcast’s On Addressability is the leading industry initiative focused on supporting marketers’ and agencies’ needs for advanced TV and addressable TV resources and capabilities. For the latest news and insights, visit our social channels: effectv (Twitter, LinkedIn) and FreeWheel (Twitter, LinkedIn). Comcast Advertising is the world’s most trusted leader in media advertising, fostering meaningful connections between brands and audiences. We serve the entire video ecosystem, offering sophisticated ad solutions and advanced analytics to empower clients to grow their businesses. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (Nasdaq:CMCSA).