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MAGNA is the centralized IPG Mediabrands resource that develops intelligence, investment and innovation strategies for agency teams and clients. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage. MAGNA harnesses the aggregate power of all IPG media investments to create leverage in the market, negotiate preferred pricing and secure premium inventory to drive maximum value for our clients. The MAGNA Investment and Innovation teams architect go-to-market investment strategies across all channels including linear television, print, digital and programmatic on behalf of IPG clients. The team focuses on the use of emerging media opportunities, as well as data and technology-enabled solutions to drive optimal client performance and business results. MAGNA Intelligence has set the industry standard for more than 60 years by predicting the future of media value. The MAGNA Intelligence team produces more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness.

 

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Contributors

Charlene Weisler

Charlene Weisler

Charlene Weisler is a media research executive and MediaVi…

Charlotte Lipman

Charlotte Lipman

Charlotte Lipman manages MediaVillage's market intelli…

Max Seippel

Max Seippel

Max Seippel is a Senior Analyst on the Audience Intelligen…

Karla Chrzanowski

Karla Chrzanowski

Karla Chrzanowski is the Executive Director of Jack Myers …

Brian Hughes

Brian Hughes

Brian Hughes leads the Audience Analysis Practice for MAGN…

Jack Myers

Jack Myers

Jack Myers is recognized globally for his four decades of …