Read and hear why audio is red hot, and how brands are leveraging broadcast to streaming to podcasting.
While listeners can choose from some 600,000 podcasts, I see a void that seems ripe for development: Cable networks creating their own podcasts. While a handful of cable channels have embraced audio, many others are on the sidelines. The way I see it, cable networks have all the ingredients to be players in podcasting: niche content, established audiences, popular hosts and a pipeline to distribution and promotion. Despite the growing number of cord-cutting consumers, cable channels still reach tens of millions of consumers and have established relationships with advertisers. So, I'll ask again, where are all the cable network podcasts?
Don't worry, this is not a tech article. I am not going to explain AI and what it will take to pass the Turing Test. We're going to keep this simple. But I do want you to think of digital assistants, voice search and smart speakers/devices as the consumer-facing soft leading edge of artificial intelligence.
Gabriella Mirabelli has been living a sort of "renaissance woman" life: In addition to directing an award-winning documentary, she was part of the change management team integrating PricewaterhouseCoopers and has been co-running Anatomy Media for 18 years, where she also hosts her own weekly podcast, Up Next. But key to this podcast interview is Mirabelli's reputation as a futurist, with a focus on analyzing and forecasting Millennial and Gen Z digital native media behaviors. The following is a topline of the myriad insights she shared, gleaned from all those experiences and areas of expertise. Listen here for her infectious laugh and takeaways on Colin Kaepernick to Frank Oz. Learn what our prefrontal cortex has to do with how we choose content, how community creates trust and how brands can create fans in Episode 19 of Insider InSites, also available on Apple podcasts, Stitcher, Google Play and iHeartRadio.