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The Conference Board is a member-driven business think tank that deliversto our members trusted insights for what’s ahead. Through in-person meetings and ongoing virtual communication, members gain a rare opportunity to talk peer-to-peer in confidence about hot-button issues, explore solutions that help them become a better leaders, grow their business and better serve society.

For more than one hundred years, we have been serving business leaders as a non-partisan, not-for-profit research center in these focus areas: economy, strategy, finance, human capital, public policy, environmental, sustainability, governance, consumer dynamics, marketing and communications.For more information visit our website. www.conference-board.org.

The Conference Board is a member-driven business think tank that deliversto our members trusted insights for what’s ahead. Through in-person meetings and ongoing virtual communication, members gain a rare opportunity to talk peer-to-peer in confidence about hot-button issues, explore solutions that help them become a better leaders, grow their business and better serve society.

For more than one hundred years, we have been serving business leaders as a non-partisan, not-for-profit research center in these focus areas: economy, strategy, finance, human capital, public policy, environmental, sustainability, governance, consumer dynamics, marketing and communications.For more information visit our website. www.conference-board.org.

Boosting Brand Strength: How to benchmark and strengthen brand equity

Boosting Brand Strength: How to benchmark and strengthen brand equity

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