Scripps Networks' Megan Napier -- A 1stFive Profile

When Megan began her college career at University of Tennessee Knoxville she thought she would pursue graphic design until one class project made her question that decision Tasked with marketing a sugar substitute that had just entered the market Megan became captivated by research quotI was fascinated with the discoveries of who our target market would be and how this brand appealed to themquot she recalled quotI would just dig and dig for more information It felt like I had won a prize whenever I found a new nugget of truthquotamp160During her senior year of college Megan secured an internship with Scripps in brand media research The unique application of both creative and analytical skillsets encouraged this onceaspiring artist to pursue a career in research quotI get to tell stories with numbers which may not sound exciting to many people but for me it39s thrillingquot explained Megan likening herself to a quotbloodhound sniffing out the storyquotAfter graduating with a degree in Advertising Megan began working for the Digital Ad Operations team at Scripps That role taught her the value of accuracy and effective communication From there she moved into research where she worked her way up from Associate to Senior Research Analyst over the last sixteen monthsWhile Megan was growing professionally with the company the Scripps Networks brands became very personal to her That has beenamp160especially true during this latest chapter in her life amp160marriage and home ownership Megan39s husband Collin is a major foodie and they love watching Food Network together though it was the HGTV hit Fixer Upper that provided the greatest inspiration in this stage of their livesquotI got married three years ago and Fixer Upper was just kicking offquot sheamp160recalledamp160quotSo we got really into it and we actually bought our own fixer upperquot Megan and Collin pictured at top modeled themselves after homeremodeling experts and Fixer Upper show hostsamp160Chip and Joanna Gaines quotWe would watch the show and think that looks easyquot she laughed quotIt was notamp160easyquotMegan39s fixedup fixer upper is in Knoxville Tennessee where Scripps Networks39 corporate headquarters is located It39s not too far from her hometown of Kingsport quota small town nestled in the foothills of the Smoky Mountainsquot which just celebrated its 100th anniversaryWhile Megan interned in New York City at YampampR for a summer she has no qualms about living and working down south quotKnoxville has the smalltown charm with a biggercity feelquot she explainedamp160quotI loved living in New York and having the best Broadway shows at my fingertips but when I got back to Knoxville I realized how much I missed the slower pace of lifequotMegan39s work life is anything but slowpaced She works primarily with ratings audience and other quantitative data and shares insights regularly with Scripps Networks39 scheduling programming and marketing teams In her first five years in media Megan has thrown herself into research and relished in the opportunity to learn from her colleagues and mentors at Scripps In the next five years she hopes to learn more leadership skills with a goal to quotbuild her own successful career and encourage success in othersquotamp160amp160Musing on the future of the industry Megan posed rhetorically quotconsumers have so many options amp8230 how will the competitive landscape changequot Proving that her curiosities run the gamut she is excited about the new products that will roll out to help researchers effectively measure audiences She is equally excited about all the original content coming from streaming services Netflix39s The Chef39s Table is one of her current favorites owing to its highquality production and great storytellingWhen it comes to Megan39s first five years in media the common thread is in fact storytelling While years agoamp160she may have predicted that she39d be telling stories through art she has harnessed that creative prowess in her approach to research quotIt39s so fun to tell a story even in PowerPointquot Megan said with a laugh amp160amp160This is why her advice to her younger self is so relevant for many recent or notsorecent college grads quotYou don39t have to stick with what you graduated in amp160Iamp160used to think whenever I graduated that I would work at a creative ad agency My career may not necessarily align exactly with what I studiedquotMegan39s childhood passion for arts and crafts may have transformed to one for data and analytics but certainly not at the expense of creativityamp160Click the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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Scripps Networks' Megan Napier -- A 1stFive Profile

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Charlotte Lipman

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Scripps Networks' Megan Napier -- A 1stFive Profile

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Charlotte Lipman

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