2012 Forecast for Digital Advertising & Marketing Investments in 20 Categories

Digital advertising and marketing budgets will grow 212 in 2012 according to a new report being released next week by Jack Myers Media Business Report Still even with these substantial yearoveryear increases total digital marketing investments represent only 86 of marketers39 total communications investments up from 72 in 2011 For some traditional media categories digital pennies have evolved into digital dollars especially broadcast network television where a 50 increase in digital revenues is forecast to generate 17 billion in incremental revenues Consumer magazines which are forecast to decline 25 in print ad revenues in 2012 amounting to a loss of 385 million will recoup nearly all of that in digital revenues resulting in a net forecasted loss of only 02 for the year Newspaper digital revenues are forecast to increase 165 in 2012 for a gain of more than 500 million over 2011 but these incremental revenues will not offset more than 13 billion in lost print revenues forecast for the yearMarketers will spend 3 billion less this year on Consumer Sales Promotion and printed coupons through companies such as News Corp39s News America and Valassis and will shift only 440 million of those budgets into the digital coffers of these traditional companiesNext week I will issue my full detailed 2012 forecast for 62 advertising and marketing categories Below is the summary of digital investment increases for each media and marketing categoryamp160amp160amp160amp160amp160amp160amp160amp160amp160Jack Myers Media Business Reportamp160amp160MediaMarketing Economic Data ampamp Forecast 20112012amp160amp160DIGITAL MARKETING AND ADVERTISING INVESTMENTSamp160amp160amp160amp160amp160amp160amp160amp160amp160amp160Category2011 amp1602012 amp160 Changeamp160amp160amp160000000amp160000000amp160amp160amp160amp160Search Marketingamp16014622amp16016377amp160120amp160amp160Online Originated Text Display6290amp1607233amp160150amp160amp160Email3160amp1603602amp160140amp160amp160Consumer Sales Promotion2361amp1603541amp160500amp160amp160Newspapers3386amp1603944amp160165amp160amp160Yellow Pages2132amp1602196amp16030amp160amp160Social MktgWOMConver1680amp1602688amp160600amp160amp160VideogameVirtual1295amp1601813amp160400amp160amp160Mobile ampamp Apps1279amp1601689amp160320amp160amp160Consumer Magazines1170amp1601522amp160300amp160amp160Broadcast Network TV1126amp1601688amp160500amp160amp160Cable Network TV797amp160976amp160225amp160amp160Terrestrial Radio761amp1601005amp160320amp160amp160LocalNational Spot TV741amp160852amp160150amp160amp160Online Originated Video525amp160920amp160750amp160amp160BtoB Magazines432amp160540amp160250amp160amp160Custom Site Development389amp160482amp160229amp160amp160LocalRegional Cable TV120amp160144amp160200amp160amp160Broadcast Syndication88amp160106amp160200amp160amp160InteractiveVODAddressable70amp160119amp160700amp160amp160TOTAL42424amp16051437amp160212amp160amp160Source Jack Myers Media Business Reportamp169 copyright 2012amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160You are receiving this email as a corporate subscriber to Jack Myers Media Business Report Redistribution in any form except among approved individuals within your company is prohibited As a subscriber you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom

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2012 Forecast for Digital Advertising & Marketing Investments in 20 Categories

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