Comcast Advertising, which includes Effectv and FreeWheel, sits in a privileged position to connect the TV and premium video marketplace. To find common ground from different parts of the value chain, we regularly bring buyers and sellers together through client councils. These senior executive groups — including the FreeWheel Council for Premium Video (FWC) and the Comcast Advertising Agency Leadership Council (ALC) — focus on thought leadership and initiatives to drive the industry forward in unison.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.