As we advance into 2024 and beyond, sports broadcasting is on the cusp of a revolutionary transformation, driven by cutting-edge technology, innovative content, and a reshaping of the sports themselves. These changes signify a fundamental shift in how sports are played, viewed, and experienced. Cricket, arguably the most rapidly evolving of all major sports, is at the forefront of this evolution. As the Chief Operating Officer of Willow, offering more live, streaming and on-demand cricket than any other sports service, I have had the unique opportunity to witness this evolution firsthand. I’ve collected a few insights and predictions on how these groundbreaking developments will reshape cricket and have a profound impact across the entire sports broadcasting industry.
2024: The Year Sports Broadcasting Redefines Fan Experience
