3 Tips to Drive Engagement on Automotive Social Channels-Levelwing

No matter what social channel your brand is trying to capitalize on use these quick tips to get ahead in the automotive industry 1 Education InformationMany consumers look to the Internet not only for good deals and coupons but to learn Sure they may not want to read a 3 page essay about engine parts but they certainly want to watch YouTube videos about how to take care of engines There is plenty of information that the average consumer might not know about your products For example most people may not know why tire treads vary from company to company Explaining what technology is behind the tread and more importantly how this tread affects their vehicleamp8217s ride is a huge educational and informational tool What medium you choose to get the message out is where you can get creative amp8211 an infographic on Pinterest a YouTube video a Facebook post2 More VisualsPer our latest post about Facebookamp8217s new news feed and the growing popularity of visual platforms like Pinterest and Instagram there is one thing we know for sure images are becoming increasingly more important Creating high resolution images and sharing them frequently on your automotive brandamp8217s social channels is a great way to drive up engagement Bonus points for offering exclusive content on different channels3 UserGenerated ContentWhatamp8217s one of the best ways to create fresh unique content with littletono work Ask for it Your consumers are already sharing photos stories and recommendations on their social networks Make your social channels forums for your consumers to upload their favorite shots of your product Your marketing team can create images of cool muscle cars but Dave from Colorado probably wants to share a picture of his muscle car In turn what you have is a social platform full of community engagement and participation People who are active on brandsamp8217 social channels are much more likely to recall those interactions later when making a purchase Similarly people rely heavily on the opinions of others when purchasing goods and services Creating a place for fans to share their stories about your products will create a positive experience for potential consumers who visit your pageThis article was syndicated with permission from Asking Smarter Questions Steve Parker Jr is a CoFounder and Managing Partner of Levelwing a digital advertising agency that provides datadriven marketing solutions Steve can be reached at sparkerlevelwingcom Follow me on Twitter at sparkerjrRead all Steve39s MediaBizBloggers commentaries at AskingSmarterQuestionscomCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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3 Tips to Drive Engagement on Automotive Social Channels-Levelwing

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Steve Parker Jr.

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