1. Creative and innovative marketing can overcome seemingly impossible obstacles.
2. Multitasking is fine as long as you are in control.
3. Often adversity can create new opportunities if you don't give up.
4. Look for a good learning experience regardless of what field you go into.
5. Perception is often more important than reality.
6. Expect the unexpected.
7. Never let bureaucracy stand in your way.
8. Never assume you have job security.
9. Find out firsthand what works and why. Equally as important, you need to comprehend why what's not working is not working.
10. One can often apply the successful marketing strategies of one category of business to another.
11. Always try to hire people who have the potential to become more successful than yourself
12. Never assume that something that is doing well is being run properly.
13. What seems important may not really be so.
14. It is critical to be able to prioritize on a triage basis.
15. Rather than making it obvious that your selling someone something, it's more effective to make it seem as if you are doing someone a favor.
16. Don't waste your time dealing with low-level bureaucrats. Get to the key decision-makers quickly and don't worry about offending their underlings.
17. Don't ever hold someone's age against them.
18. There's no such thing as a bad idea.
19. Honesty is always the best policy.
20. If someone is rude to you get up and leave.
21. Never be concerned that someone will steal your good ideas. Your idea needs you to execute it.
22. Beware of quick fixes.
23. Never take on a job assignment when you know it's going to be "mission impossible".
24. Strategies and tactics are quite different from formulas.
25. Contacts lead to contracts.
26. Today, being proactive is the number-one job requirement.
27. Never check your Blackberry, etc. during a key meeting.
28. Never expect the people who created today's business problems at your company to be the ones to solve them.
29. You need to be a risk-taker when you believe in something. Stand up for what you believe in.
30. Always believe that anything can happen.
31. Never compromise your integrity. It's your most important asset.
32. Have the humbleness to realize that no one person has all the right answers.
33. Realize that the only constant in business is change.
34. Question all assumptions. Just because something has been done one way for decades does not mean that way is the right way.
35. Know your strengths and weaknesses.
36. Listen more, speak less.
37. Always begin with an end in mind.
38. Leadership is the courage to admit mistakes.
39. It's not about having all the answers. It's about being curious enough to ask the smartest questions.
40. Keep it simple. Keeping it simple equates to being effective.
41.. Understanding how to do something is sometimes more important than experience.
42.. Asking the right questions is one of the most important aspects of business decision making.
43. Never change a product or service without obtaining a permission slip from the consumer via reliable research.
Steve's most recent book You Can't Fall Off The Floor - The Insiders' Guide to Re-Inventing Yourself and Your Career chronicles his 50 year career working for over 25 different companies with 189 lessons learned and insider tips from Gayle King, Cathie Black, Chuck Townsend and 28 others; Blacker is still going strong today as a partner in Frankfurt & Blacker Solutions, LLC. His web site is blacker-reinventions.com and e-mail address is firstname.lastname@example.org
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